What Does TMZ Sports Mean for the Athlete and Sports Agent?
The sports media and sports business world was in a frenzy recently over the upcoming launch of TMZSports, a gossip site apparently to be devoted entirely to athletes rather than entertainers. TMZ is already an established media brand and is one of the world's most heavily trafficked web sites, and it earned $40 million in ad revenue over the past two years.
While pundits have weighed in on what this means for sports media, no one has yet discussed what this means for professional athletes and the people who help manage their careers such as sports agents and sports lawyers.
My take is that it while it seems scary - because TMZ habitually pays people for tantalizing photos - it is not something that should scare athletes. Any athlete with a brain already knows that even a minor transgression is in danger of being captured by a cell phone camera and posted online within seconds. The reason that athletes need not be worried is that as Shanoff writes in the first link that I posted above, the general public does not care about the private lives of its sports idols. There are, of course, obvious exceptions, such as the Tiger Woods story. The bottom line is that it’s one more thing for athletes and their agents to monitor, but athletes need not be worried because of a new gossip web site, even if the site is already branded as one of the world's most popular.
To think that the paparazzi will suddenly be parked outside of NFL practice facilities and following offensive linemen around town on their nights out is an over-exaggeration. The TMZ culture of celebrity worship is a phenomenon which has been ongoing for more than a century; entertainers have always been the target of obsession. Only the elite of the elite professional athletes, on the other hand, have been treated as celebrity objects. I predict TMZ's venture will be a non-factor within a year of its launch.
