Should Sports Agents Advise Clients About On-Field Behavior?
When Bears quarterback Jay Cutler started mouthing off about what he perceived to be poor officiating, the media in Chicago took notice. Apparently, Cutler has been complaining during the game at a level far more than normal to the officials. Maybe he is looking to use them as scapegoats for his poor on-field performance.
For some reason, Bears coach Lovie Smith has done a poor job of bringing Cutler’s complaining under control. So does that mean Cutler’s sports agent should try to step in? Sports agents are not babysitters, but they often have the means to persuade their clients that certain actions have adverse consequences. This is not a complex formula: If Cutler were perceived as a “good guy” he may be more likely to procure additional well-paying endorsements. If he were perceived as a “complainer” then Cutler’s public persona will not be well-received.
