More Creative Olympic Sports Endorsements
We have blogged on multiple occasions about creative methods of obtaining sports endorsements. Here is an interesting endorsement which apparently has an indirect payoff.
NBC is allowing viewers to submit a design for skier Lindsey Vonn’s helmet. The contest does not disclose a direct payoff to Vonn, but it is sure to increase her visibility. Every time she is shown on TV, the network will highlight that she has a helmet designed by a viewer, and Vonn will stand out from the pack of usually faceless Olympians who are shown on TV only once every four years.
Vonn’s agent should be commended for procuring this endorsement opportunity. It is especially praiseworthy because the agent probably drew no direct commission for brokering the deal, but he knows it will pay off in the long run.
