Sports Sponsorship Procurement Gets More Creative Every Day
Athletes need endorsements. Olympic athletes especially need sponsorships. We have blogged several times previously about various methods used by Olympians to raise money for their sports careers, from creative endorsements to new techniques to find sponsorships. Now comes what is believed to be a first in Olympic history.
The Colbert Report is sponsoring the U.S. Speedskating team. What is unique about this opportunity is that Colbert is not paying any money to the team. Instead, he is asking his fans to donate money. Time will tell how much money this deal brings in for U.S. Speedskating. It seems like an unusual sponsorship arrangement. It is probably an indication of how difficult times are for athletes if they have to sign endorsements with businesses in exchange for nothing more than a promise to ask fans for donations.
